Jack Daniels - Pop Up General Store
Director / B Kelley
Client / Jack Daniels
Agency / Mirrorball
For Jack Daniel’s 150th Anniversary, Mirrorball wanted to celebrate the history, personality and culture of Jack and his beloved hometown of Lynchburg, Tennessee. And with over a century under their belt, we had the chance to bring the origin story of Jack Daniel’s to a whole new generation of drinkers.
The experience: A pop-up that brought the taste of Jack’s hometown to key markets across the country.
bRandom was hired to provide video footage for this mini-doc. bRandom only shot footage within the general store, not the interviews and not Lynchburg.
Shot on Sony FS7