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Jack Daniels - Pop Up General Store

Director / B Kelley
Client / Jack Daniels
Agency / Mirrorball

For Jack Daniel’s 150th Anniversary, Mirrorball wanted to celebrate the history, personality and culture of Jack and his beloved hometown of Lynchburg, Tennessee. And with over a century under their belt, we had the chance to bring the origin story of Jack Daniel’s to a whole new generation of drinkers.

The experience: A pop-up that brought the taste of Jack’s hometown to key markets across the country.

bRandom was hired to provide video footage for this mini-doc.  bRandom only shot footage within the general store, not the interviews and not Lynchburg.​

Shot on Sony FS7

Click on image to view video.

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